Whiskey River Motor Company

America's car and biker cultures were born and still live in the heart of Southern California. In the early 1950's, Hollywood studios romanticized these "rebel-spirited" countercultures on the rise in iconic fashion with The Wild One and Rebel Without a Cause. In the 60's, it was the music industry that brought the growing popularity and youthful nature of America's car culture into mainstream cool with chart-topping records from the Beach Boys to Johnny Cash. Today, the relationship between the car and Rock 'N' Roll music is one of the longest running unions in pop culture history.

Whiskey River Motor Company was born from a fuel burning passion passed down through three generations. A passion for American v-twin motorcycles, chopped top coupes, V8 muscle and an idea for an alternative brand of apparel designed for the modern day fast life. It is our mission to build Whiskey River Motor Company as a collection of genuine apparel inspired by the innovative spirit of generations passed, American pop culture and our nations rich heritage in music and motorsports.

Quality, Craftsmanship and Durability are the principles in which Whiskey River Motor Company is built upon. Superior quality materials and attention to detail assures customers great fitting, long lasting products rich with tradition in each and every stitch.